Cookie Policy

Cookies are tiny text files that websites send to your device while you’re browsing. The file is stored by your browser and can be read back the next time you visit, which lets the site remember things about you — whether you’re logged in, what currency you prefer, which pages you visited last time, and so on.

Cookies set by the site you’re visiting are called first-party cookies. Cookies set by an embedded service (analytics, maps, video players) are third-party cookies — and they’re subject to the same controls.

We use cookies for four reasons, which line up with the four categories above:

• To keep the site running. Essential cookies handle session, security, and booking-flow state. Without them, basics like signing in or completing a booking would break.
• To understand usage. Aggregate analytics tell us which pages are most useful, where people get stuck, and how to improve the site for everyone. Personal identity is not tracked — only patterns.
• To deliver relevant content. With your consent, marketing cookies let us share safari content that’s relevant to your interests and measure whether our campaigns are landing.
• To remember your choices. Preference cookies remember things like language, currency and accessibility settings so the site behaves the same across visits.

• Email newsletter cookies

  If you sign up for our newsletter, cookies may be used to remember that you’re subscribed and which content preferences you’ve set, so we don’t resurface a subscription prompt every time you return.

• Form cookies

  When you submit data via the contact or enquiry forms, cookies may be set to remember your details so we don’t ask you for the same information again on the next page.

• Site-preferences cookies

  Remember your language, currency, units (km / mi), and accessibility prefs (reduced motion, high contrast) so the site looks and feels consistent across visits and devices.

• Session & security cookies

  Handle authenticated sessions, CSRF protection, and rate-limiting on sensitive endpoints. These are essential and cannot be disabled separately from the rest of the site working.

Some cookies are set by trusted third parties on our behalf. We only enable a third-party service if it meaningfully improves the experience or helps us run the business. All non-essential third-party tags are managed through Google Tag Manager and stay disabled under Google Consent Mode v2 until you accept the relevant category.

• Google Tag Manager

  The container that loads our analytics and marketing tags in a single, consent-aware place. GTM itself doesn’t track you — it only fires the tags below once you’ve consented to the matching category.

• Google Analytics 4 (Analytics)

  Helps us understand how visitors use the site — which pages are most read, where people drop off, which content drives planning conversations. Tracks aggregate behaviour and device type, never your personal identity. Loaded only with Analytics consent.

• Meta Pixel — Facebook & Instagram (Marketing)

  Lets us measure whether visitors who arrive from Meta ads go on to enquire or book, and build audiences for relevant safari ads. Set only with Marketing consent. Subject to Meta’s own privacy policy.

• Google Ads (Marketing)

  Measures conversions from Google and YouTube campaigns and supports remarketing so we don’t waste budget showing ads to the wrong people. Set only with Marketing consent.

• Google Maps & Places

  Used on destination and itinerary pages to render maps, search places, and pin lodges or parks. The cookies set are Google’s own — see the Google privacy policy for detail.

• A/B testing

  Occasionally we test small content or layout changes to make the site better. These cookies make sure you see a consistent variant during a test, so the experience doesn’t flicker between versions.

Most modern browsers let you control cookies in granular ways: block all, accept only first-party, delete cookies on close, or clear them by site. The consent banner we display on first visit lets you accept or reject non-essential categories with a single click; you can reopen those controls any time with the button below, or change your choice through your browser settings.

Quick deep-links to the official documentation for the four most-used browsers:

• Chrome

  support.google.com/accounts/answer/32050

• Safari

  support.apple.com/.../safari/sfri11471/mac

• Firefox

  support.mozilla.org/.../clear-cookies-and-site-data-firefox

• Edge

  support.microsoft.com/.../microsoft-edge

Using a different browser? Search its official help pages for “cookies” or “site data” — every modern browser exposes the same basic controls.

We may update this Cookie Policy from time to time to reflect changes in the technologies we use, regulatory developments, or feedback from travellers. Material changes will be flagged on the site for a reasonable period and dated below.

This Cookie Policy is referenced by, and forms part of, our Privacy Policy and Terms & Conditions.

Questions about cookies or this policy? Email us:

Or reach the wider team via our contact page.