Partner with a true East Africa safari specialist
Imara Africa Safaris is your on-the-ground DMC and ground handler in Kenya, Tanzania, Uganda and Rwanda. Earn generous commission or buy confidential net rates and sell tailor-made, mid-range to ultra-luxury safaris under your own brand — backed by a licensed, bonded local team.
Do you work with travel agents and tour operators?
Yes. Imara Africa Safaris partners with travel agents, tour operators, DMCs and OTAs worldwide. You can earn up to 15% commission on our packaged safaris, or request confidential net rates to white-label and sell under your own brand. As a Nairobi-based, KATO-bonded and TRA-licensed operator, we provide full ground handling across Kenya, Tanzania, Uganda and Rwanda — costed quotes within 24 hours and 24/7 in-destination support for your clients.
Ways to work together
Choose the partnership that fits your business
Whether you want simple commission or a full white-label ground-handling solution, there is a model built for you.
Commission Agent
Sell our packages, earn on every booking
- Up to 15% commission on packaged safaris
- Published retail pricing you can quote instantly
- We handle planning, ops and on-trip support
- Commission paid on confirmation of deposit
Net Rates / White-Label
Buy net, sell at your own margin
- Confidential net rates — set your own markup
- Unbranded itineraries & documents on request
- Your client, your brand — we stay invisible
- Ideal for tour operators & OTAs
DMC / Ground Handler
We are your East Africa operations team
- Full ground handling across the region
- Transfers, guides, lodges, parks & permits
- 24/7 in-destination support for your guests
- Single point of contact, one consolidated invoice
Referral Partner
Refer travellers, we do the rest
- Send us a lead — we plan, sell and operate
- Transparent referral fee on completed trips
- Perfect for content creators & adjacent brands
- No travel-trade licence required
Why partner with Imara
Built to make you look brilliant
Genuine local pricing
As a Nairobi-based operator with direct camp and lodge contracts, you skip the overseas middle-man mark-ups and protect your margins.
Dedicated trade desk
A named partnerships manager, priority quoting and a direct WhatsApp line — no call-centre queues, no copy-paste replies.
Financial protection
KATO-bonded and TRA-licensed, with client funds held responsibly. Sell with confidence and reassure your travellers.
Tailor-made & ready-made
Choose from packaged itineraries or co-design bespoke trips — mid-range, luxury and ultra-luxury, never budget-basic.
Sales-ready assets
Itineraries, costings, imagery, lodge fact-sheets and destination guides you can drop straight into your own proposals.
On-trip support
Real people on the ground in all four countries, reachable around the clock should your client ever need anything.
From application to first booking
How to become a partner
- 1
Apply
Submit the partner application with your agency details and how you'd like to work with us.
- 2
Verify & agree terms
We confirm your trade credentials and agree commission or net-rate terms — free, with no minimum volume.
- 3
Get rates & sales assets
Receive your rates, ready-made itineraries, costings, imagery and destination guides.
- 4
Request quotes & sell
Send us your brief and receive fully costed, customisable itineraries within 24 hours to sell to your clients.
- 5
We operate, you earn
Our local team runs the trip on the ground with 24/7 support while you earn commission or your own margin.
See your earning potential
Commission estimator
A quick illustration of what selling Imara safaris could add to your bottom line. Adjust the sliders to match your business.
Up to 15% on full packages, or a slim 5% on an open-book net-cost basis (see below).
Based on 12 bookings × $6,000 × 15%. Illustrative only — net-rate margins can be higher.
Start earningOpen-book pricing, if you prefer it
We're open and genuinely dedicated to working with travel agents. By default we send a full package rate with our commission percentage clearly stated, so you always know exactly what you earn. If you ever feel our costing isn't fair, we're just as happy to work transparently on an open-book basis — we share our true running costs and you build the price from there.
Running cost we share
- Hotel, camp & lodge contracted rates
- Base vehicle cost per day
- Park & conservancy fees
- In-vehicle amenities — bottled water, Wi-Fi, AMREF flying-doctor cover, soft drinks, branding, welcome gifts & hampers
You then add
Running cost + 16% + 5% = your transparent net price.
Most partners simply take our full package rate with the commission stated up front — it's the fastest way to quote and protect your margin. Either way, just tell us which you prefer.
What we handle for you
Full ground handling, one partner
Where we operate
Four countries, one team
Kenya
Masai Mara, Amboseli, Samburu, Laikipia, Diani & the coast
Tanzania
Serengeti, Ngorongoro, Tarangire & Zanzibar
Uganda
Bwindi gorillas, Kibale chimps & Queen Elizabeth NP
Rwanda
Volcanoes gorilla trekking, Akagera & Nyungwe
A partner you can trust
Licensed, bonded and accountable
Imara Africa Safaris is the trading name of Santa Imara Africa Safaris Limited, a Nairobi-headquartered tour operator and destination management company with over a decade of crafting East African journeys. We are a bonded member of KATO (Kenya Association of Tour Operators) and a TRA-licensed operator, with direct contracts across the region's finest camps and lodges. Trade partners get a named contact, transparent pricing and the same on-the-ground accountability our direct guests rely on.
KATO Bonded Member
Kenya Association of Tour Operators
TRA Licensed Operator
Tourism Regulatory Authority of Kenya
Santa Imara Africa Safaris Limited (trading as Imara Africa Safaris) · Registered in Nairobi, Kenya. Our KATO bonded-member number and TRA licence details appear on the official certificate above — click to view and verify.
Trade FAQs
Questions from our partners
Everything you need to know about working with us as a travel agent or operator.
Yes. Imara Africa Safaris partners with travel agents, tour operators, DMCs and OTAs worldwide. You can sell our packaged safaris on commission or buy confidential net rates to white-label and sell under your own brand across Kenya, Tanzania, Uganda and Rwanda.
Become an Imara trade partner
Tell us about your business and how you'd like to work together. Our partnerships team replies within one business day with rates, terms and your next steps. Applications are free and carry no obligation.